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    The best firearms money can buy
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    Archery has never been so perfect
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    Get your gear squared away

The Sure Shot provides all of your archery, firearm and hunting supplies. If we don’t have it, we’ll find it for you.

We value the down-home feel of beautiful Alexander City, Alabama, and the freedom of being independently owned and operated. We’re able to give you one-on-one feedback and advice, as well as supply you with exactly what you need. So, whether you are new to the sport or an experienced enthusiast, The Sure Shot wants to be your headquarters for archery, shooting and hunting supplies.

And if we don't have it, we'll sure help you find it.


In our archery shop, you’ll find the most popular lines of bows and crossbows. Browse the latest products on the manufacturers’ website by clicking on the links in the bar below. We try to keep a full line of the latest bows and crossbows in stock so you can try them out. Our pro shop staff can help you select the perfect bow or crossbow for your needs and outfit it with top name brand accessories. We’ll make sure your new bow is tuned just for you in our indoor archery range and you can come back as often as you like to hone your skills. Already own a bow or crossbow? We’ll be glad to check it out and make sure it’s ready for the next competition or hunt. Need arrows? We’ll cut them to the length you need and re-fletch them when they need it. We also take good condition, late model bows on trade.


Our firearms shop is stocked with the top brands of handguns and long guns whether you are in the market for a gun for hunting, self-protection or competition shooting. Our staff all love to hunt and shoot and can help you find the right firearm for your needs. You'll also find all the major brands of ammunition and accessories like optics, holsters, gun cases, reloading supplies accessories. We carry black powder guns, black powder and accessories. And, when you buy a gun or scope from us, we’ll mount and boresight it for free. We buy, sell, and trade new and used firearms and are a Class III dealer.

We are also a member of GEARFIRE – America’s largest online firearms mall Click here to access our online shop. When you find what you want, you can buy online or call us and we’ll order it for you if we don’t have it in stock.

Smith & Wesson
Springfield Armory
Sig Sauer
Daniel Defense


From small game to big bucks, we carry all the accessories you need for a successful hunt – the latest scents and calls, ground blinds, tree stands and more. We can also outfit you from head to toe with quality, functional camo apparel by Browning, Columbia, and Drake and footwear by Danner and Lacrosse.

Georgia Boot
Under Armor

Casual Wear

In addition to our hunting apparel, The Sure Shot has casual wear by Columbia and Drake and Georgia Boots footwear.

Visit Us

  • Location

    3862 Highway 280
    Alexander City, AL 35010
    T:  256.329.0080
    E:  info@thesureshot.us

  • Hours Of Operation

    Monday - Friday: 10AM - 6PM
    Saturday: 8AM - 4PM
    Closed on Sunday

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